Amergence Spin-Off Subsidiary Candidate Is Off to a Great Start

PHOENIX, AZ and DENVER, CO--(Marketwire - August 10, 2010) - The Amergence Group (PINKSHEETS: AMNG), a company that focuses on the development, nurturing, and rapid expansion of selected emerging or disruptive companies across a wide range of industries and disciplines, announced today that its newest spin-off subsidiary candidate, Altitude Organic Licensing Corp. (AO), has signed up another affiliate dispensary under its licensing banner. Altitude Organic Medicine located at 2250 S. Oneida St. in Denver has joined AO Licensing Corp. and has begun receiving branding, consulting, marketing, public awareness, and dispensary operation strategies so the retail firm can focus on what it does best -- sales, growth, and managing their day-to-day business.

AO Licensing Corp. acts as a parent trademark licensing and consulting company for independently owned and operated dispensaries throughout the US. Until AO Licensing came along, independent dispensary owners had to invent their own "roadmap" in guiding them toward success in a brand new industry that is growing and changing very rapidly. The corporate structure keeps retailers focused entirely on building a successful medical marijuana business template for member Altitude Organic™ dispensaries. Amergence anticipates the medical marijuana market segment -- already a multi-billion dollar industry in the US -- will grow at a faster pace than even casino gaming did here during the 1990s.

Medical marijuana is now legal in 14 states and the District of Columbia. A New York Times article June 25th 2010 titled, "When Cannabis Meets Capitalism," (http://www.nytimes.com/2010/06/27/business/27pot.html) stated the Colorado Medical Marijuana patient registry is still adding 1000 names per day, netting the state over $90,000 per day in revenue.

In furtherance of its innovative business model, called "Dividend Farming," (http://finance.yahoo.com/news/The-Amergence-Group-Announces-iw-278743350...) The Amergence Group (www.amergencegroup.com) will receive shares in this newly created subsidiary. In accordance with its unique "dividend farming" concept, it will then share the subsidiary's equity with its individual shareholders in the form of a dividend.

Now with management expertise and offices around the globe, The Amergence Group is uniquely positioned to introduce bold, edgy, or disruptive businesses to the world as it spins each subsidiary out to become their own individual fully-reporting public companies.

ABOUT THE AMERGENCE GROUP

The Amergence Group's (PINKSHEETS: AMNG) provides valuable advice and support to new businesses with its goal of accelerating their intended plans to introduce edgy, disruptive, and/or innovative technologies to the world market. The Company's 8-year-old Tranzbyte division continues to focus on the development and marketing of its innovative group of optical media enhancement technologies worldwide such as FLASHAlbum, a technology which enables distributors of optic disc media (CDs and DVDs) to combine the best features of both on one USB flash drive.

ABOUT ALTITUDE ORGANIC LICENSING CORPORATION

Altitude Organic Licensing Corporation was founded in Denver during the medical marijuana industry fever of early 2010. AO Licensing Corp. generates revenue in the fastest growing industry in the United States without carrying the liability of growing and selling marijuana. The company generates revenue by licensing its pending "Altitude Organic™" Federal Trademark to dispensaries. The company also offers medical cannabis advocacy and consulting services to its licensed dispensaries. The corporate website is: www.AltitudeOrganicMedicine.com.

NOTES ABOUT FORWARD-LOOKING STATEMENTS

Except for any historical information contained herein, the matters discussed in this press release contain forward-looking statements that involve risks and uncertainties, including those described in the Company's Securities and Exchange Commission reports and filings. Certain statements contained in this release that are not historical facts constitute forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, and are intended to be covered by the safe harbors created by that Act. Reliance should not be placed on forward-looking statements because they involve unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to differ materially from those expressed or implied. Forward-looking statements may be identified by words such as estimates, anticipates, projects, plans, expects, intends, believes, should and similar expressions and by the context in which they are used. Such statements are based upon current expectations of the Company and speak only as of the date made. The Company undertakes no obligation to update any forward-looking statements to reflect events or circumstances after the date on which they are made.

Company and Contact:
Peter H. Jacobs
Managing Director
md@amergencegroup.com
14220 N. Northsight Blvd., Suite 139
Scottsdale, AZ 85260
(480) 443-1600

Company and Contact:
Brian Cook
info@altitudeorganicmedicine.com
1716 Boulder St.
Denver, CO 80211
(720) 855-6337